A St. Louis SEO Agency Unlike Any Other

In today’s online world, a top seo agency in St. Louis MO is key for small business owners in this region.

Greenridge Digital Marketing is a local seo agency serving St. Louis County and Metro East Illinois helping small business owners with their search engine rankings.

Unlike the digital marketing agency that resides in another state or country we are a small seo team that prides ourselves in being a St. Louis search engine optimization company based in town helping St. Louis business owners grow.

Our primary services are geared to help businesses gain brand recognition and top organic search results utilizing search engine optimization powered by local market research.

The end result of working with our marketing company is increased sales of their products or services.

An SEO Company That Understands

St. Louis has its own market with unique trends and consumer behavior. A local SEO agency knows this well. They use seo techniques to help businesses create a strategy that speaks to their audience in their community.

This includes optimizing websites for local searches. It also means creating content that positions your business as the go to source in your market.

Call Now for a free consultation 314-722-5050

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Our Company Uses SEO Service That Focuses On Traffic and Conversions

Why Traffic and Conversions Are the Lifeline of Our Best SEO Strategy to Ranking Your Website

Imagine you own a coffee shop in your town. You’ve got the best lattes, the coziest chairs, and a vibe so chill it could calm a hyperactive puppy. But if no one knows you exist, those lattes aren’t going to sell. Enter the dynamic duo of traffic and conversions—the unsung heroes of your local business website.

Traffic: The Starting Point of Right SEO Solutions

Traffic is essentially the number of people visiting your website. More traffic means more potential customers are aware of your business. Without it, your site is like a brilliant billboard in the middle of a desert—cool, but pointless. Geo specific SEO, engaging content, and off site content are just some tools to drive traffic to your site.

Conversions: The End Game

Conversions are what happens when a visitor takes the desired action—like booking a table, calling your store, or signing up for your newsletter. They’re what transform “casual browsers” into “actual customers.” A great website design, persuasive calls-to-action, and smooth user experience can work wonders here.

Why You Need Both

Traffic and conversions are two sides of the same coin. Lots of traffic without conversions? That’s like a packed coffee shop where no one buys a drink—frustrating and unsustainable. Tons of conversions but no traffic? That’s like selling coffee to the same three people every day—not exactly a recipe for growth.

For your small business, a website isn’t just a digital placeholder—it’s your 24/7 salesperson. It prioritizes getting people through the virtual door and persuading them to stay and act. Traffic brings them in, and conversions seal the deal. Together, they’re the recipe for turning your website into a customer-generating machine.

In short: traffic attracts, conversions convert, and your business thrives. 

Each  seo client has an seo expert who identifies the specific best seo needs for your business goals.

The creation of a custom seo strategy starts with a in depth conversation to discover your specific goals and needs.  From this discussion we will know important items such as:

• Lifetime value of a customer
• Short and long term goals
• USP and positioning.

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Why Local Businesses Need An Agency That Understands
Clear Goals and Customer Lifetime Value for Marketing Success

Knowing the customer lifetime value is key to conversion optimization.  Picture this: you’re a local business owner deciding whether to splurge on a social media campaign, seo or stick to flyers. Without clear goals with an understanding of customer lifetime value (CLV), you’re basically driving without a map or GPS and hoping you reach your destination.

The Role of Clear Goals in SEO Strategies

Clear goals are your north star in marketing. Are you trying to attract new customers, boost sales from repeat ones, or build brand awareness? Knowing your objective ensures every dollar spent works toward a specific outcome. A campaign aimed at driving foot traffic will look very different from one designed to upsell loyal patrons. Without a goal, you’re gambling your budget instead of investing it.

Best SEO Practice: Understanding Customer Lifetime Value

CLV is the total revenue a customer brings to your business over their lifetime. For example, if your average customer spends $10 per visit and visits monthly for three years, their CLV is $360. Understanding this helps you decide how much you can afford to spend on acquiring new customers. If a campaign costs $50 to attract one new customer, but their CLV is $360, that’s a solid return on investment.

How They Work Together

When goals align with CLV, your marketing becomes a precision tool instead of a blunt hammer. For instance, if your goal is to increase repeat visits, you might focus on loyalty programs rather than one-time discounts. By knowing the value of retaining existing customers, you can allocate your budget wisely.

Ultimately, clear goals and CLV guide you to make informed, data-driven decisions. They prevent wasted effort and ensure your campaigns not only bring in new faces but also maximize long-term profits. 

Why Positioning is Crucial for Small Business Owners SEO Success

Running a small business is a lot like navigating a crowded party—everyone’s talking, and you need to make sure your voice is heard. This is where positioning comes in. It’s about defining who you are, what you do, and why it matters in a way that sticks with your audience.

Think about it: If you’re a cupcake shop, do you want to be known as “just another bakery” or the go-to spot for gluten-free, guilt-free treats that taste amazing? Positioning helps your business carve out its unique space in the market. It’s your key point of reference, guiding everything from your branding to your pricing and to how you talk to customers.

Here’s why it’s especially important for small businesses: You probably don’t have a giant budget to out-advertise bigger competitors. But with smart positioning, you don’t need to. By standing out as different or better in a specific way, you attract the right customers without breaking the bank.

Whether it’s being the fastest, friendliest, or most eco-conscious in your niche, a strong position ensures your small business doesn’t get lost in the shuffle. So, claim your corner of the market—and own it like a boss!

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Keyword Research and Optimization

When it comes to traffic you don’t want a ton of info seekers coming to your site.

Unless you’re the local library. 😂

Local keyword research is one critical component of a solid seo campaign.  It is like finding the perfect GPS coordinates for your small business’s position. It helps you identify the specific words and phrases your target audience is using to find businesses like yours in your area. When you incorporate these keywords into your content, you not only clarify your positioning but also increase your chances of being discovered by the right customers.

For example, if you own a coffee shop in Chesterfield, general keywords like “best coffee” might pit you against global giants. But by targeting local keywords like “best coffee shop in Chesterfield” or “vegan lattes near Claymont Lake Estates,” you position yourself as the answer to a specific local need.

This specificity enhances your positioning in two ways:

Relevance: You attract customers actively looking for businesses like yours in your area, making your offerings more compelling.

Visibility: Search engines love matching local searches with local results. By optimizing for those keywords, you improve your chances of appearing in your town’s search results and maps.

In short, local keyword research sharpens your positioning, ensuring you’re seen not just as a small business, but the one special business for what you offer.

Website SEO Audit

Now that we have pinpointed the right direction for the marketing campaign we need to inspect our vehicle, the website.

A website audit analyzes its performance, functionality, and overall effectiveness. The goal? To identify strengths, weaknesses, and opportunities for improvement.
During an audit, the process usually starts with reviewing technical factors: Is your website fast, mobile-friendly, and free of broken links?

Next, user experience (UX) is examined: Is the site easy to navigate? Does it guide visitors toward desired actions, like signing up or making a purchase? Accessibility, design consistency, and visual appeal are key here.

Security isn’t left out, either. An audit checks for vulnerabilities, like outdated plugins or missing SSL certificates, that could put user data at risk.

Finally, analytics and conversions are reviewed. Are you tracking performance metrics effectively? Are visitors converting into customers as expected?

The result of a website audit is a detailed report that highlights issues and provides actionable recommendations.

Technical Search Engine Optimization

Technical SEO is key to boosting a website’s online presence and sales. It makes a website run better, leading to more sales and better visibility online. Our agency offers top-notch technical SEO services to help businesses shine online.

A well-organized website is vital for technical SEO success. This means making sure the site is easy to navigate, works well on mobiles, and scores high on core web vitals. A speedy, user-friendly site boosts search rankings and can increase engagement and sales.

Our approach to technical seo involves:

Website architecture optimization: This involves organizing a website’s structure and content to make it easy for search engines to crawl and index.

Mobile-first indexing: This involves ensuring that a website is optimized for mobile devices, as this is now the primary way that users access the internet.

Core web vitals enhancement: This involves optimizing a website’s loading speed, interactivity, and visual stability to provide a better user experience.

On Page SEO Expertise

On page SEO involves evaluating keyword usage, metadata, and good use of semantic entities.  If the search engines like Google and Yahoo can easily crawl your pages then your site gets favored above sites with poor structure. Content is also assessed for relevance, quality, and alignment with your audience’s needs.

Off Site SEO Content

This is where many business owners fall prey to “seo salespersons” vs a marketing strategist.  Their primary seo tactics revolve around selling you backlinks.  Some links they sale may come from freelancers on that work for a company like Fiverr. They tell you that buying the latest super duper backlink packages are what you need to get top search engine results.  

Backlinks are important but getting links that are related to what your business offers or geo specific links are most helpful.  Purchasing backlinks from an seo firm that utilizes link farms can hurt your rankings later after Google updates occur.

In many cases by using best practices for on-page seo and then having a seo specialist ensure your site is structured correctly and has relevant content you can outrank others without any external links to those pages.

Our SEO Marketing Services

We limit our range of services to press release distribution and search engine optimization services.
We do not offer help with search engine marketing such as ppc or social media management.

Press Release Distribution Service

Press releases are a great way to gain authority, generate traffic and obtain backlinks.
With our distribution service you can choose the package that best fits your current needs.
We place the news article in over 300+ media outlets including MarketWatch, Financial Post, Apple News and AP News.

St. Louis County Service Area

Frequently Asked Questions

How much is your SEO service?

Great question.  The most accurate answer is I don’t know.
Imagine going to the ER on a Wednesday morning folded over with a terrible tummy ache.
They race you into the operating room to remove your appendix. 😲

Sounds ridiculous, doesn’t it?
With a few questions asked and some thorough testing done…
they would have concluded you simply overindulged on Taco Tuesday.

So without a clear understanding of your business goals and what issues are found from an audit I can’t give a price.
One size fits all SEO strategies don’t exist.

Is there a contract or monthly retainer required?

No. Once we agree on the best plan for your business you are billed month to month.
While every project is different in most cases your monthly investment gets smaller as milestones are achieved.

How long will it typically take to see significant results from SEO?

Every business has unique goals and issues to resolve. In some cases you may begin seeing results in days and others may take a few months.

Online Advertising Glossary

A/B Testing: Comparing two versions of a webpage or ad to see which performs better.

Ad Rank: The position of your ad on a search engine, determined by bid amount, quality score, and expected impact of ad extensions.

Affiliate Marketing: Earning a commission by promoting another company’s products or services.

Algorithm: A set of rules a search engine uses to rank content.

Anchor Text: The clickable text in a hyperlink.

Backlink: A link from one website to another, important for SEO.

Bounce Rate: The percentage of visitors who leave a webpage without taking any action.

Call-to-Action (CTA): A prompt encouraging users to perform an action, like “Buy Now” or “Subscribe.”

Click-Through Rate (CTR): The ratio of clicks to impressions for an ad or link.

Copywriter: A marketing professional who writes content to encourage customers to take immediate action.

Content Marketing: Creating valuable, relevant content to attract and retain an audience.

Display Advertising: A type of online advertising that uses visual elements to promote a brand, product, or service.

Domain Authority (DA): A metric predicting a website’s ranking potential in search engines.

Drip Campaign: A series of automated emails sent over time.

Engagement Rate: A metric showing how actively users interact with your content (likes, shares, comments).

Evergreen Content: Content that remains relevant and useful over time.

Funnel: The steps a customer takes from awareness to purchase.

Geotargeting: Delivering ads to users based on their geographic location.

Google Analytics: A tool for tracking website traffic and user behavior.

Guest Blogging: Writing blog posts for another website to reach a new audience.

Impression: A metric showing how often an ad or content is displayed.

Influencer Marketing: Partnering with individuals with a large following to promote your brand.

Javascript: A programming language that powers interactive website features.

Keyword: A word or phrase users type into a search engine to find information.

Landing Page: A standalone webpage designed to capture leads or conversions.

Lead: A potential customer who has expressed interest in your product or service.

Link Building: The process of getting other websites to link to yours.

Marketing Automation: Using software to automate repetitive marketing tasks.

Meta Description: A brief summary of a webpage that appears in search engine results.

Native Advertising: Ads that match the look and feel of the platform they’re on.

Opt-In: A user’s consent to receive emails or communications from you.

Organic Traffic: Website visitors who come from unpaid search results.

Pay-Per-Click (PPC): An advertising model where advertisers pay for each click on their ad.

Press Release: A press release is a newsworthy or informational article usually issued by a firm’s public relations department.

Remarketing: Showing ads to users who’ve already visited your website.

Retargeting: Similar to remarketing but usually focuses on paid ads.

Responsive Design: A website design that works well on all devices and screen sizes.

Return on Investment (ROI): A measure of profitability from an investment.

Search Engine Optimization (SEO): Techniques to improve a website’s ranking in search engine results.

Search Engine Marketing (SEM): Paid advertising to increase a site’s visibility on search engines.

Social Media Marketing (SMM): Using social platforms to promote your brand.

Split Testing: Another term for A/B testing.

Subscriber: A user who opts in to receive regular updates from you.

Target Audience: The specific group of people your marketing efforts aim to reach.

Traffic: The number of visitors to your website.

User-Generated Content (UGC): Content created by users rather than the brand.

Unique Visitor: An individual who visits a website within a specific period.

Viral Marketing: Content that spreads rapidly online through sharing.

Webinar: An online seminar or presentation.

White Hat SEO: Ethical SEO practices that follow search engine guidelines.

XML Sitemap: A file that lists all pages of a website to help search engines index it.

Yield Management: Optimizing ad revenue through pricing and inventory control.

Zero-Click Search: Search results that don’t require users to click a link to get the information.